The 2025 exhibition season is rapidly approaching, and with it comes the opportunity to captivate audiences and create lasting impressions through creative, high-quality swag. Gone are the days of disposable trinkets; today’s giveaways must be practical, meaningful, and reflective of your brand’s identity. Here are some unique swag ideas for 2025 to help you stand out and make your mark.

Planners

Planners are a great product; with so much going on digitally, planners have become very popular.

The planners can be totally bespoke, so you could have a diary, event planner, and notes.

Basically, the planners could be bespoke to your clients.

Yeti Style Tumblers

YETI is a brand-name mug that has become a premium product over the last couple of years; however, their branding options are very limited. This mug is available in various colours and popular

Retro Sweets

Another popular item is the sweets, which last for 12 months. Although not expensive, they are popular. Each bag has a branded sticker, and the old-fashioned-style bags come in many colours.

Tetley Tea Bags

Individually wrapped with a branded cover.

Adjustable Phone stand with aluminium barrel

Branded Jenga Game

We produced these for Oracle/Red Bull Racing.

They went down really well, and they come with a branded bag.

Fragrance Sticks

This gift set comes with a Jasmine fragrance-scented candle and comes in a kraft gift box.

Travel Set in Black Nylon Bag

Many people attending our events will have travelled, so this set contains shower gel, conditioner, and shampoo.

It also has a toothbrush and toothpaste.

Little Brown Bag Wellbeing Kit.

This handy, relaxing, wellbeing essential kit in a cardboard tube includes a sleep balm, sleep mask, roll-on pulse point, and natural relaxing foam bath.

Exhibition Survival Handy Can Kit

A neat little can full of products to survive any exhibition. Includes Mints, 10ml lip balm, 20ml credit card hand sanitiser, 10ml foot balm and a pack of 5 tissues. All you need to keep refreshed during and after the exhibition. If you don’t like our set, go creative and make your own kit.

Smart Technology Swag

Tech continues to lead the pack when it comes to impactful promotional products. In 2025, forward-thinking businesses are investing in innovative gadgets that align with modern lifestyles:

• Wireless Charging Pads: Branded chargers are practical and ensure your logo is always visible on their desks or nightstands.
• Smart Water Bottles: Encourage hydration while showcasing your brand with bottles that track daily water intake.
• Bluetooth Speakers: Compact and portable, these are perfect for on-the-go music lovers.

These items aren’t just functional—they describe your brand’s commitment to staying ahead of the curve.

Sustainable and Eco-Friendly Giveaways

Sustainability is a major priority for consumers, and eco-conscious swag is a surefire way to resonate with your audience while demonstrating your commitment to the environment:

• Plantable Stationery: Seed-embedded notebooks and pencils that can be planted after use—combining creativity with sustainability.
• Reusable Silicone Food Bags: A chic alternative to single-use plastic, these can be branded with your logo.
• Biodegradable Phone Cases: Stylish and sustainable, these cases align perfectly with an eco-friendly message.

Choosing green promotional products appeals to environmentally conscious customers and strengthens your brand’s image of social responsibility.

Health and Wellness Kits

The focus on self-care and well-being is stronger than ever, making health-focused swag an excellent choice for 2025:

• Custom Yoga Kits: Include a branded yoga mat, blocks, and resistance bands to promote active living.
• Sleep Support Kits: These kits, packed with items like lavender roll-ons, silk eye masks, and relaxation teas, ensure a refreshing experience.
• Portable Aromatherapy Diffusers: Compact and soothing, these are ideal for homes or offices.

You create a meaningful connection with recipients by aligning your brand with health-conscious values.

Desk and Office Accessories

Help professionals stay productive while keeping your brand visible with functional desk items:

• Personalised Leather Journals: Sleek, sophisticated, and endlessly functional.
• Magnetic Desk Organisers: Keep workspaces tidy while showcasing your brand’s logo.
• Miniature Desk Plants: Low-maintenance succulents in branded pots add a pop of greenery to any desk.

These items balance practicality and aesthetics perfectly, ensuring they remain in use long after the event.

Experience-Driven Swag

For a modern twist, consider going beyond physical items and offering experiences that leave a lasting impression:

• Exclusive Content Access: Use QR codes on your giveaways to grant access to webinars, e-books, or behind-the-scenes videos.
• Event Raffle Prizes: Attract booth traffic with high-value prizes like branded tech or custom gift bundles.
• Subscription Services: Trial subscriptions to industry-relevant tools or apps can provide ongoing value to recipients.

Experience-driven swag offers something memorable and positions your brand as innovative and forward-thinking.

Retro Nostalgia Giveaways

Nostalgia has universal appeal, and retro-themed swag can generate a unique buzz:

• Custom Rubik’s Cubes: A playful way to engage audiences while showcasing your logo.
• Branded Vinyl Record Coasters: A fun nod to the past with a functional twist.
• Retro Candy Boxes: Bring back fond memories with branded packaging of classic sweets.

This approach taps into emotional connections, creating a stronger affinity with your brand.

Travel-Friendly Swag

With many people travelling to events, travel-friendly giveaways are always appreciated:

• Luxury Travel Sets: Include branded eye masks, compact toiletry bags, and travel-sized skincare items.
• Collapsible Water Bottles: Lightweight and space-saving, these are ideal for frequent travellers.
• Custom Luggage Tags: Stylish and practical, these keep your brand top-of-mind during trips.

Travel-related swag is practical and has the potential for visibility beyond the event itself.

Quality Over Quantity

A recurring theme in 2025 swag is quality. In an era where cheap, disposable giveaways are becoming obsolete, investing in durable and well-crafted items is essential:

• Premium Tumblers: Insulated, spill-proof tumblers with your logo are highly valued and frequently used.
• Customised Toolkits: Compact, branded toolkits for home or office use.
• High-End Apparel: Go beyond basic T—shirts and opt for branded jackets, hoodies, or hats made from quality materials.

High-quality items reflect positively on your brand and ensure recipients remember you long after the event.

Making the Most of Your Swag Strategy

Swag giveaways are a powerful marketing tool, but their success hinges on careful planning. Here are a few tips for 2025:

1. Align with Your Brand Message: Ensure your swag reflects your company’s values and resonates with your target audience.
2. Prioritise Practicality: Useful items are more likely to be kept and appreciated.
3. Opt for Sustainability: Eco-friendly products demonstrate your brand’s commitment to a better future.
4. Create Memorable Experiences: Consider how your swag can enhance the recipient’s experience or provide ongoing value.

By incorporating these innovative swag ideas into your marketing strategy, you’ll stand out at exhibitions and trade shows and create lasting impressions that drive brand loyalty and awareness.

Ready to create bespoke promotional products for your next event? Contact us today to bring your swag vision to life!